Daniel Pink on How Teachers Can ‘Sell’ More to Students

Author Daniel Pink offers strategic advice for educators based on his new book, To Sell Is Human: The Surprising Truth About Moving Others. He discusses the three qualities of effective motivation, the importance of understanding others’ perspectives, and why you don’t have to be an extrovert to be persuasive.


Daniel H. Pink is the author of five books about cognitive science and the changing worlds of work and learning—including the long-running New York Times bestseller, A Whole New Mind, and the #1 New York Times bestseller, Drive. His latest book, To Sell is Human: The Surprising Truth About Moving Others, offers a fresh look at the art and science of sales. Pink has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

Moderated by Liana Heitin, associate editor, Education Week Teacher

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